Tully Rinckey, a marketing-savvy law firm in Albany, NY, has added a QR code in an advertisement. QR codes, which can contain a website, v-card or custom Google search, are the red-hot new law firm marketing trend.
Kudos to the firm’s marketing whiz kid, Chief Marketing Officer Graig D. Cortelyou. The code in the Tully ad can be scanned with an app on a smart phone. It transfers viewers to the home page of their website.
Did you notice the cool little saber-and-pen tweak in the code?
The 30-lawyer firm vigorously uses social media, TV publicity and publishing to grow its practice. The firm has created an impressive YouTube channel with more than 150 videos — one of which has been viewed more than 90,000 times.
Attorneys Mathew B. Tully and Greg T. Rinckey joined forces in 2004 to launch the firm, which has made a big impact in upstate New York.