- BS & BA State University of New York at Oswego (Deans List)
Chief Operating Officer
As the firm’s Chief Operating Officer, Cortelyou directs the firm’s overall marketing, business growth and development, strategic planning and corporate communications efforts. He is responsible for overseeing a wide range of initiatives in a number of departments and areas, including public relations, client relations, and the firm's computer network and information technology department.
Since joining the firm in early 2007, Cortelyou has developed and executed marketing initiatives that have allowed the firm to triple in size in less than two years and resulted in exponential growth for the firm in both new and existing markets. He has planned and directed office expansion projects that have expanded the firm’s reach and presence in key markets, including Albany, NY; Washington, DC; Arlington, VA; Syracuse, NY; and Buffalo, NY.
Cortelyou also develops and directs the firm’s new media, social media and technology efforts. Under his direction, the firm has become a national leader in effective, non-traditional law firm marketing. He also oversees the firm's in-house client relations department and is responsible for long-term development and implementation of technology and computer systems.
Additionally, Cortelyou directs all public relations and communications efforts to ensure the firm has a continual presence in the national media. He oversees the development of all articles, newsletters, brochures and marketing collateral, which are designed to communicate with current and potential clients and the community as a whole.
Cortelyou is a graduate of the State University of New York at Oswego, where he earned dual bachelor’s degrees in Business Administration and Graphic Design. While pursuing his degree, he lived in London and worked in advertising for the luxury goods magazine Quintessentially.
Cortelyou is a member of the Association of Legal Administrators, Legal Marketing Association, American Association of Inside Sales Professionals, and the Public Relations Society of America. Cortelyou previously served as Executive Producer of the Tully Rinckey Legal Power Hour on WGY 810 AM in Albany, NY.
He has been featured as a legal marketing expert in local and national media outlets and has provided his insight and knowledge on several marketing panels for major legal conferences. In 2008, Cortelyou was recognized by the Times Union as an “Up & Comer” in the Albany, NY business community.
He currently lives in downtown Albany, NY. In his spare time, Cortelyou enjoys running, skiing, golfing, cycling, playing drums in a local band, hiking in the Catskills and Adirondacks and traveling.
- Thomson Reuters - Social & Digital Media For Law Firms 2012 (September 20, 2012 - New York, NY)
- Panelist, Anatomy of a Video - Presented video marketing strategies to Am Law CMO’s and industry experts.
- Legal Marketing Association Annual Conference – Law Firm Video – Director’s Cut (April 8, 2013 – Las Vegas, NV)
- Panelist, Director’s Cut – Scheduled to present legal marketing video strategy at LMA’s 2013 Annual Conference.
In the News
- Lawyers.com - Video is the Killer App to Get Found in Google (March 11, 2013)
- Buffalo News - Albany Law Firm Recruiting for New Office (September 7, 2012)
- National Public Radio – WAMC – Court Room Technology (May 10, 2011)
- LAW Marketing – Tully Rinckey Puts QR Code in Advertisement for Law Firm Marketing (April 28, 2011)
- LAW Marketing – Tully Rinckey Does Well by Doing Good (February 5, 2011)
- Wisconsin Law Journal - Internal Marketing and Profitability (January 28, 2010)
- Albany-Colonie Chamber of Commerce – Cortelyou Promoted at Tully Rinckey PLLC (August 25, 2009)
- Times Union – Up & Comers – Graig Cortelyou (November 30, 2008)
- Albany Chamber - Cortelyou Promoted at Tully Rinckey PLLC (August 25, 2008)
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