As the firm’s Global Chief Operating Officer, Cortelyou directs the firm’s overall business operations, growth and development, strategic planning and corporate communications efforts in the domestically and abroad. He is responsible for overseeing a wide range of initiatives to include the firm’s c-level management team in the areas of finance, marketing, public relations, business development, client relations, human resources, operations and information technology.
Since joining Tully Rinckey PLLC in early 2007, Cortelyou has developed and executed marketing initiatives that have resulted in exponential, profitable and controlled growth for the firm in both new and existing markets resulting in the firm becoming one of America’s fastest growing law firms as rated by INC5000 for eight consecutive years. Under Cortelyou’s leadership working closely with the founding partners the firm has been ranked as one of Albany, NY’s largest and fastest growing businesses and rated as a Best Place to work in Albany, NY, Syracuse, NY and Washington, DC.
Cortelyou has planned and directed office expansion projects domestically and abroad that have expanded the firm’s reach and presence in all firm markets. Cortelyou works closely with the c-level management team, managing partners and Founding Partners to create, update and implement the firm’s strategic plan. Cortelyou develops tactical and strategic plans and ensures successful implementation of those projects.
Cortelyou directs and works closely with the management team on new media, social media and technology initiatives. Under his direction, the firm has become a national leader in effective, law firm marketing. He also oversees the firm’s client relations initiatives and is responsible for long-term development and implementation of technology and computer systems. Additionally, Cortelyou directs public relations and communications efforts to ensure the firm has a continual presence in the national media.
Cortelyou is a graduate of the State University of New York at Oswego, where he earned dual bachelor’s degrees in Business Administration and Graphic Design. While pursuing his degree, he lived in London and worked in advertising for the luxury goods magazine Quintessentially. Cortelyou is a member of the Association of Legal Administrators, Legal Marketing Association, American Association of Inside Sales Professionals, and the Public Relations Society of America. Cortelyou previously served as Executive Producer of the Tully Rinckey talk radio show in Albany, NY.
He has been featured as a legal marketing thought leader in local and national media outlets and has provided his insight and knowledge on several marketing panels for major legal conferences. In 2008, Cortelyou was recognized by the Times Union as an “Up & Comer” in the Albany, NY business community.