Digital Marketing Associate
Tully Rinckey PLLC
Latham, NY | Full-time | Base salary: $65,000 – $75,000 (FLSA Exempt)
Tully Rinckey PLLC is a full-service law firm with offices across the country, known for its employee-first culture, dedication to client service, and rapid growth, consistently earning a spot on the INC 5000 list of America’s fastest-growing companies.
We are seeking a detail-oriented and proactive Digital Marketing Associate to join our Marketing team. The ideal candidate will have strong experience in website management, digital campaign execution, and performance analytics, with the ability to thrive in a fast-paced, deadline-driven environment.
Duties & Responsibilities:
In this role, the Digital Marketing Associate will manage and support the firm’s digital presence, website performance, and online marketing initiatives. You will:
- Manage and maintain the firm’s website and related digital properties, ensuring content accuracy, functionality, and optimization for lead generation
- Support SEO, AEO, GEO, and PPC campaigns in collaboration with external vendors, including ongoing optimization and performance monitoring
- Track, analyze, and report digital marketing performance using tools such as Google Analytics to evaluate traffic, ROI, and campaign effectiveness
- Oversee and maintain digital platforms including social media channels, online review sites, email marketing systems, and CRM integrations to support lead tracking and engagement
- Coordinate digital and graphic marketing assets, including website content, video library optimization, YouTube channel management, and collateral development across print and digital channels
- Assist in preparing monthly marketing performance reports and updates in coordination with the Marketing Director and leadership team
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field required; 5+ years of digital marketing experience preferred
- Strong experience managing websites, preferably WordPress and Elementor
- Working knowledge of SEO, PPC, AEO, GEO, and digital lead generation strategies
- Familiarity with CRM systems such as Salesforce and/or HubSpot preferred
- Strong analytical skills with the ability to interpret performance data and generate actionable insights
- Excellent written and verbal communication skills with strong attention to detail
- Ability to manage multiple projects, meet deadlines, and perform in a fast-paced environment
- Self-starter with the ability to work independently and take initiative with minimal supervision
- Strong organizational and decision-making skills with the ability to collaborate across teams and attorneys at all levels
Compensation & Benefits:
- 100% employer match on 401(k) contributions up to 6% for full-time employees
- 100% employer covered premium health insurance for all basic plans
- Free dental and vision coverage
- Two weeks vacation and one week of paid sick leave
- Additional week vacation off after 18 months of full-time employment.
- Eleven paid federal holidays
Equal Opportunity Statement
Tully Rinckey PLLC is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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